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  • Writer's pictureAfsheen Khan

Unfolding Strategies to Boost your Website. Make a Smart Move!

Are you sure you know everything about how to make a successful website? If not then this piece of writing would help you reaping the benefits. In this blog, I’ve talked about the ways of making a standout website as you cannot deny that if you wish to boost your business then you must have a dynamic web presence. Being a brand manager, I recommend that your website should not only reflect your products but should also have a story telling appeal accompanied with a creative concept & compelling content. This turns your visitors into your customers soon.

Upgrading your website through introducing advance elements, be it content, graphic, or UI, is the need of the hour. Today, online industry has turned out to be massive in terms of reach, capturing the attention of huge audience and delivering business message across the globe have become easier like never before. A bandwagon is a serious business now! You cannot afford to be vague when it comes to taking your business website live. This scenario has doubled the responsibility of an expert website developer and even make them big-time trend setter these days.

The strategies we are going to reveal would definitely make you probe about how the web industry has come of age.

Pushing boundaries through Smart websites: The time has gone when people think of creating a website just for occupying an online presence, nowadays they expect their websites to do business and bring customers. To realize the dream of highly profitable smart website, developer and designer need to work in harmony to put forward the best mix of UI features on the website. The focus is more on generating leads in line with creating brand image. Features like free downloads, live chat, highlighting testimonials and conceptual product oriented homepage banner design are the cornerstones of smart web presence.

Say good bye to outdated technologies: Undoubtedly web industry is one of the most dynamic industries in terms of technological up-gradations, every now and then new technologies have been introduced to offer ease to visitors as well as the website owners. According to expert developers, Flash is a big no when it comes to developing a website, HTML 5 wins over the battle. Flat and Responsive design are among the best practice to impetus the performance globally.

Personalized look and feel: No matter whether you’re a designer or developer, this comes handy when you understand the clients’ need precisely and direct your web strategy in order to reach the ultimate goals. The understanding of what do the client require and what do the target market expects from the website should go hand in hand when you design and develop the website. An industry-specific look and feel is a sure shot success.

Don’t copy your competitors: The most common error people make is to copy the design and end up becoming a replica of competitor. To avoid this, one needs to identify one’s objectives clearly and then start drafting the sitemap followed by the other elements. This may take a quite longer time but results will be surprising. Bounce rate can be reduced radically if you give your visitors a chance to glued to your site rather than switching to your competitor. Make your website the line art of your imagination and witness the difference.

Interesting content with no direct sales pitch: Very likely most of you have the website to bring sales or to create awareness; however it’s not wise to portray a direct sales pitch through your website by giving less importance on why a visitor should revisit your website. You should give them a reason to visit you again very soon! Informative and interesting content would certainly help you to do so. Break the monotony and reflect your product concepts concisely to bring the customers ultimately.

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