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  • Writer's pictureAfsheen Khan

Copy Writers – “Think” to Ink the Thoughts

Have you ever come across a marketing campaign without an ad copy? You would certainly say -No. Undoubtedly, a copywriter is indeed the voice of a Digital Agency, who speaks volume to reach the hundreds of thousands of expected customers online. The role of a copywriter is irreplaceable in the monarchy of ever- transforming online marketing industry. This role has, in fact, infused intellectuality to marketing campaigns and freshness to ideas. Through imaginations, copywriter can conceptualize words, phrases or taglines to truly reflect the brand at its best. Engaging more and more users on the loop through generating effective Ad Copy, introduces an unstoppable connection between the audience and the brand. Good Copywriters know the things and put emphasis on attention to details, this overall practice usually helps them create interesting Ad Copy that instantly coaxes users to get strangled with the brand image.

We listen… We imagine… We Conceptualize… We are Copywriters. Words of a Copywriter help brands to grow and strengthen brand recall with catchy taglines or jingle lyrics. Images may fade, but words can’t fade out in vacuum. We do remember some of the best taglines for brands like I’m Loving it – Mc Donald’s, Just do it – Nike etc. A copywriter works in sync with the creative team. Digital Agencies often partners copywriters with art directors. However, a copywriter performs the ultimate responsibility to deliver verbal or textual content for the advertisement that goes live.

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